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Red Oak Farm
3040 Big Buck Road
Trezevant, TN 38258
owners@redoakfarm.com

Copyright © 1998 -2012
All Rights Reserved
Red Oak Farm
Revised: almost weekly

 

 

Where Do You Sell Your Products?

Interesting question, and one which I am frankly amazed that anyone would think I'd answer.  After all, it is privileged information....................oh, ok, I'll give you some hints.

Emu ranching is currently a “farm to finish” operation.   There are many companies that have plans available to help you market the end products, but it is up to you to get out there and develop a clientele.   Some of these companies do buy fat from "their people", but not all of them.

  1. Check with the American Emu Association for a list of companies who provide a bird for products program.  In most of these programs you will provide the bird, pay for processing and receive marketable products in return.  Some companies utilize the entire bird, others are interested only in your fat.  Study several of these companies and talk to people who use them before committing.  By utilizing one of these oil programs, you don't have the insurance liability expense or product development expense of starting from scratch.

  2. Decide whether or not you are going to market the meat, and if you do market it, will you sell USDA, State Inspection or do custom slaughter.  You cannot sell custom slaughtered meat for human consumption, but you can sell it to raw feeders.  See our meat page for more information.

  3. Make a list of local businesses within your county that might be interested in selling your products
    A.  Health Food Stores
    B.  Beauty Shops
    C.  Barber Shops
    D.  Florist
    E.  Don't forget retired senior citizens with a background in MLM.  If they have a background in sales, like the product and can get it from you wholesale and make a small profit, you may have a winner!

  4. Develop a list of fairs, arts and craft shows, etc. where you might be able to set up a booth to sell feathers, clean blown eggs, claws, leather products, emu oil, etc.

  5. Run an ad in your local county paper for a year.  Why a year?  So people will get used to the idea of you being there, begin to think about your product and decide they want it.  

  6. Discuss this with your family.  If you go farm to fork, you will need their support.

Emus produce:

Meat - many people cannot eat beef without aggravating skin conditions, others need a low cholesterol meat and don't want to give up red meat, still others eat emu as a preventative measure against heart disease.  

Oil Products - Emu Oil is derived from the rendered, refined and processed fat of the emu.  For more information on Emu Oil, visit our News Page.

Feathers - depending on size, used in crafts, flower arrangements, on hats, as clothing accents, fishing lures, jewelry, etc.

Leather goods - whole body hides are used in home decor, finished leather products include but are not limited to: wallets, key rings, key cases, checkbook covers, travel organizers, clothing, and credit or business card holders.

Claws:- Emu claws are used in jewelry, on key chains, as clothing accents, in craft projects.

Bones are a more specialized product, but are used by many artists across the world in natural designs.  Some of our customers paint scenes on the  flat breastbone of the emu, others use the ribs with the feathers and other items from nature in wall hangings.  Some people collect skulls or whole skeletons.

Eggs - There are two kinds of emu eggs, bumpy and smooth.  The smooth egg is prized for carving by Egg Artists while the bumpy one is utilized in craft projects such as our Emu Egg Bird House.

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